INSIGHTFUL

• 

  A Guide to User Research Analysis

  July 10, 2019 0

  When designers perform user interviews, field observations, or usability tests, they gather tons of notes and data to help inform design decisions and recommendations. But how do they make sense of so much qualitative data? [...]

• 

  Fitts Law is not even a Law !!

  August 20, 2020 0

  “Fitts’ law states that the amount of time required for a person to move a pointer (e.g., mouse cursor) to a target area is a function of the distance to the target divided by the [...]

• 

  Adding Voice to the Touch Screen User Experience

  January 20, 2021 0

  One of the most important tasks for any designer is to make their products and services as easy as possible to use. It doesn’t matter if the product or feature is very useful if the [...]

• 

  Banks will go out of business, if they ignore these 4 steps

  March 27, 2019 0

  With reference to today’s Banking and its age-old traditions, a new digital experience can be derived, with respect to the digitalised world of mobile apps. There is a technology and customer-convenience driven shift in bank-customer [...]

• 

  Remote Research During the COVID-19 Crisis

  July 29, 2020 0

  The recent past has seen everyone adjusting to the ‘new normal’ of these challenging times. For UX research these adjustments have included adapting research methodologies to fit our new circumstances. Where once in-person qualitative research [...]