INSIGHTFUL

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  Creative Confidence: A New Path to Inspiration

  June 12, 2019 0

  Shout-outs to the OpenIDEO LA Chapter leadership team who helped create all our 2018 events: Alex Molloy, Bryan Chiao, Dan Vang, Sophia Hillaire and Kyleigh Smith. I started 2018 by reading Creative Confidence, written by [...]

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  User Research May Be the Most Important Role in Your Company

  May 15, 2019 0

  While designing a new feature a few weeks ago, a debate arose on one of my teams about the text for a certain button. Designers, writers, and product managers all weighed in and we narrowed [...]

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  Too many customer complaints? Here are 5 ways, you never considered, to fix them

  March 27, 2019 0

  Accomplishing one’s work to the client’s satisfaction can always be a tough business to go about. Here are 5 ways that you never thought for creating a distinguished customer experience. […]

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  User needs, and why your organization doesn’t care about them

  May 22, 2019 0

  Editor’s note: We are excited to share this excerpt from GatherContent’s book Lead with Content. Organizations generally survive in the early days of their existence for one of two reasons: They genuinely meet one or more [...]

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  4 Brain Hacks only UX Experts used to supercharge user experience & why you should start using them

  April 15, 2019 0

  Here are 4 critical learning about human brain that will change the way you design your next digital product or service. These hacks will undoubtedly supercharge UX. […]