Its 2030, and this is the story of Sienna, a young woman whose life unfolds in a future shaped by tomorrows technology. This is also a tale of changing of socio-economic mores, attitudes and adoption […]
Ai brings with it the power to gather, evaluate and act upon the vast quantity of data. This coupled with its inherent self-learning capabilities makes Ai one of the most mistrusted platforms in the technology […]
The process of optimising customer experience is always a tough nut to crack. Because customer experience is cohesive. It is the experience the customer has by engaging with an organisation as a whole and not […]
In March of 2019, UserTesting.com launched their sixth annual report on customer-centric industry trends. We reviewed the report and offer the following insights. Digitizing Is Outdated… But Not Really We were surprised at the weight […]
With thousands of new digital products crowding each slice of the market, it has become almost impossible to differentiate products. But we still trust some products, while never hesitate to curl up our brows when […]
A Customer-Connected Experience cannot be delivered to the customer until the company dig into the data and gets in touch with the customer on a personalised level. Age of connected Experiences Instead of delivering a […]
Everyone is talking about content. Stressing its importance, bemoaning not having enough of it, making it the answer to every problem: Website traffic dropping? “We need new blog content.” Leads lagging? “If only we had […]
Here are 4 critical learning about human brain that will change the way you design your next digital product or service. These hacks will undoubtedly supercharge UX. […]
A while back Amy Grace Wells, one of the editors of UX Booth, pitched me an article idea: What do you think of an article that explains, compares, and contrasts the ideas of learnability, searchability, […]
The title of this article might appear to be counter-intuitive to what we understand about user experience and user research. But its true for a specific reason. By nature, many UX researchers have a tendency […]
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