How to Design for Senses?

COURSE DESCRIPTION:

People are seeking out products that are not just simple to use but a joy to use. — Bruce Claxton, Professor, Design Management at Savannah College of Art and Design.

When we talk about emotional design, we’re talking about how a product’s design, or an interaction with it affects the user. In the case of digital design, it’s a moment-by-moment effect “in the flow” and operates on three levels in the brain: visceral, behavioral and reflective. There is a delay between these levels: first it’s visceral, second it’s behavioral and lastly reflective.

Everything around us has been designed in some way and all design ultimately produces an emotion. We experience an emotional reaction to our environment moment-by-moment: a like or a dislike, elation, joy, frustration. We ‘feel’ it. It’s personal.

There is an old adage in the UX professionals’ world: “interaction with any product produces an experience (emotion) whether it had UX or not.”

When we talk about emotional design, we’re talking about how a product’s design, or an interaction with it affects the user. In the case of digital design, it’s a moment-by-moment effect “in the flow” and operates on three levels in the brain: visceral, behavioral and reflective. There is a delay between these levels: first it’s visceral, second it’s behavioral and lastly reflective.

In this course, lets learn the how to design for Human Perceptions & Senses

HOW TO COMPLETE THE COURSE:

This is a self-paced video training course. Ideally you should be able to complete the course in 2 weeks. But if you want to proceed slower, its your choice as each course is self-paced. You are also supposed to finish the practice questions given along with each video. Completion the practice questions is mandatory for course completion.

Each video in the training course –

1. Has a focus concept/technique explained in as simple as possible with examples
2. Is byte sized for easy consumption, reuse and application
3. Is carefully crafted for easy concept understanding
4. Is supported by supplementary reading materials and videos wherever possible
5. Is supported by practice questions for mandatory completion

CERTIFICATE:

After successful completion of course lessons and practice questions, you will be able to download the course completion certificate. You can use the certificate as a proof of your knowledge and completion of the course. Many of my students use the certificate during their annual appraisals that require them to keep updating with new knowledge. They also use the certificate to get the hiring managers attention through sharing widely over the linkedin and similar social media platforms.

LEARNING OUTCOMES:

By completing the course and the required practice questions, you will be able to:

1. Understand how beliefs, notions and mental models influence design.
2. Understand how to design for human senses.
3. Understand how users process information and takes decisions based on that.
4. Understand the importance of trust, empathy and constraints in design