You’re designing a product for people, and it doesn’t matter if it’s on Android or iPhone or Windows Phone. – Joey Flynn, Product Designer at Facebook
The User Centered Design approach is a creative multi-stage problem solving process and it helps to build the product that the users want, rather than forcing them to change their behaviour to use the product.
It is a repeatable practice, it starts with the people you’re designing for and it ends with new solutions that are tailored to fit their needs.
Sometimes the process needs an investment of resources, however it’s better to make an effort at the beginning of the process than to see your product fails because the users are dissatisfied.
Users understand and interact with a system through its user interface. The concepts, images and terminology presented in the interface must be appropriate to users’ needs. For example, a system that allows customers to buy their own tickets would be very different to one used professionally by ticket sales staff. The main differences are not in the requirements or even the detailed use cases, but the characteristics of the users and the environments in which the systems might operate.
In this course, you will learn why focus on the user, while designing and the important approaches to user centered design
HOW TO COMPLETE THE COURSE:
This is a self-paced video training course. Ideally you should be able to complete the course in 2 weeks. But if you want to proceed slower, its your choice as each course is self-paced. You are also supposed to finish the practice questions given along with each video. Completion the practice questions is mandatory for course completion.
Each video in the training course –
- Has a focus concept/technique explained in as simple as possible with examples
- Is byte sized for easy consumption, reuse and application
- Is carefully crafted for easy concept understanding
- Is supported by supplementary reading materials and videos wherever possible
- Is supported by practice questions for mandatory completion
By successful completion of the course, you will be issued with a “Certificate of Completion” that can be shared over social media, showcased as part of your resume and portfolio and submitted for assessment for internal skill building program within your organization.
By completing the course and the required practice questions, you will be able to:
- Understand what is User Centered Design & why it is important
- Understand the user centered design process
- Understand how to set goals, objectives and involve different stake holders & users in the UCD process.
- Lectures 5
- Quizzes 8
- Duration 50 hours
- Language English
- Students 130
- Certificate Yes
- Assessments Yes
SECTION 1: INTRODUCTION
The user centered design process UCD is a project approach that puts the user of the site at the center of its design and development. This guarantees that the site will be easy to use and provide better experience for real customers needs.
SECTION 2: UCD PROCESS
There are multiple stages to UCD that include many different tools and techniques to help you along the way, the main idea of UCD is to achieve greater understanding of the problem by including the customer in the design process early and empowering you with various research techniques. Using UCD process, you can propose a solution that is simple to use and understand and have the security that any problems with the design are fixed along the way through constant testing.
SECTION 3: GOALS
Goals has to be specific, so that the goal has to be attached to a very specific area of the organization - Marketing, sales. Is it cost reduction? Is it you know new customer segments? What is it? What is the area? How specific are we so that's? It should be measureable that is - three percent thirty percent or three hundred percent, of a difference that we're trying to to change that specific area. It has to be Assignable, that is who is responsible for the delivery or achievement of that specific goal, it can be a person or department or team. It has to be realistic that is there should be a track record of the Company reaching in similar goals in the past. And lastly, the goals should be time related that is - within what specific interval of time the goals should be achieved - within six months within twelve months, within 24 months.
SECTION 4: ROLE OF USERS
of the most common problems when it comes to product development is that the product owners tend to think they should try and solve their own problems, instead of realizing that their problems of the users might be vary very different.
SECTION 5: OBJECTIVES