“It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people’s lives.” – Don Norman
User Experience (UX) design is the process of providing a seamless and meaningful product experience that is relevant to users. The main goal of every UX designer is to solve usability issues and provide a pleasant online experience through a combination of beautiful visuals, easy accessibility and a thoughtful user flow. A well-researched design communicates and connects with a user in a way that makes them feel comfortable and understood. In a sense, quality design makes a user believe that the product is catered directly towards them. Designers must use the data they gathered from countless research sessions and interviews to inform the design of the page. Then, they work with other members of the UX teams to incorporate brilliant visual designs that seamlessly lead users down a conversion funnel.
COURSE DESCRIPTION:
In this course, you will learn why UX is important, what makes great User experience and the important principles of User Experience.
HOW TO COMPLETE THE COURSE:
This is a self-paced video training course. Ideally you should be able to complete the course in 2 weeks. But if you want to proceed slower, its your choice as each course is self-paced. You are also supposed to finish the practice questions given along with each video. Completion the practice questions is mandatory for course completion.
Each video in the training course –
- Has a focus concept/technique explained in as simple as possible with examples
- Is byte sized for easy consumption, reuse and application
- Is carefully crafted for easy concept understanding
- Is supported by supplementary reading materials and videos wherever possible
- Is supported by practice questions for mandatory completion
CERTIFICATE:
After successful completion of course lessons and practice questions, you will be able to download the course completion certificate. You can use the certificate as a proof of your knowledge and completion of the course. Many of my students use the certificate during their annual appraisals that require them to keep updating with new knowledge. They also use the certificate to get the hiring managers attention through sharing widely over the linkedin and similar social media platforms.
LEARNING OUTCOMES:
- Learn why UX is important,
- Learn what makes great User experience
- Understand the important principles of User Experience Design
Course Features
- Lectures 15
- Quizzes 7
- Duration 50 hours
- Language English
- Students 118
- Certificate Yes
- Assessments Yes
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SECTION 1: WHAT IS USER EXPERIENCE (UX) ?
In this section, we will try to define User Experience, see why UX is so important for businesses, understand what makes good UX when we evaluate a product.
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SECTION 2: TWO PILLARS OF UX DESIGN !
In this section, we will try to understand how User Needs & Business Needs are of crucial importance to the UX Designer.
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SECTION 3: KNOW THY USER !
If you think you know thy user, think again. Because there is huge diversity in the demographic and psychographic and physilogical aspects of the users. Demographic information tends to focus on external or physical factors such as age, ethnicity, gender, location, education, training etc., while psychographic information focuses on psychological factors such as motivations, beliefs, priorities, goals, personalities. Physiological aspects relate to physical and cognitive abilities. Also while designing the product, we should also keep in mind the 2 different types of user knowledge - 1. Interface — knowledge of the technology that “presents” the system to the user and 2. Domain — knowledge of the real-world activities that your user interface seeks to accomplish.
- UX-101-Avoid Culture-based Biases & Symbols
- UX-101-Impact of Culture Dimensions
- Q4: UX101: Cultural Dimension Theory
- UX-101-Facilitate Self-Efficacy
- Q5: UX101: Self Efficacy
- UX-101-Designing for Cognitive Impaired Users
- Q6: UX101: Designing for Cogntively impaired users
- UX-101-Multi-Modal Perception
- UX-101-Multimodal Perception & Multitasking
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SECTION 4: USER CENTERED DESIGN (UCD) PROCESS
A typical high level UX design process has four stages - Discovery, Design, Build and Test
