All the cultural dimensions are applicable in different societies or markets based on the culture and attitudes and social set up in the respective countries. Because of the difference in the culture and social aspects, Hofstede’s cultural dimensions theory can be really useful in defining how businesses should strategize the way they interact with the customers. So the bottom line is there cannot be one dimension that is best for all situations. Based on how the society is, how their culture is, businesses use Hofstede’s cultural dimensions theory develop their customer interaction.
