Companies develop its localized version of the product based on the Culture Dimension specific to the country. The product features should match the Culture nuances prevailing in that country. Product’s UI and brand should also reflect the prevailing culture. A carefully designed product considering the local culture of that country should have a predominant Dimension that should make best use of the prevailing culture of that country. This is why when multinational products get launched in India, we will see advertisements and websites showcasing family values reflecting the collectivist dimension of India while the same product will reflect more individualistic or another dimension for other countries.
So we need to understand which cultural dimension prevails in the country and develop the product based on that to effectively localize the product design and branding.
Here is the Urdu Gmail Inbox as an example to consider
Urdu Gmail Inbox
- This reply was modified 1 year, 1 month ago by SP.