May 5, 2021 at 10:21 am
#4214
Keymaster
Need not be. Typical family with 2 to 3 kids can be a persona. But you have to consider other possibile persona such as newly wedded couple. Also you can look at it from a different perspective – such as affordability/income. Look at all the possible ways in which you can group users with unique goals and sensibilities and tasks.