Intelligent systems have been exposed to continuous scrutiny, as mainstream awareness, standards and government mandates increase. It is for this reason, trust plays a key role when it comes to AI systems. Ads should not only convince the customer of the liability of the product and prompt the customer to buy it immediately. It should also try to maintain the initial promise made by the brand. So that the customer would return to buy the product again.
Consumers tend to buy products from companies that they trust. Consumers trust those companies that keep the consumer data private, without security breaches or scams.
When a user purchases a product and it fails to function soon, then the user loses the trust on the company and not on the product. A negative association with the brand affects users’ long-term engagement with the brand.
So, companies that work with AI systems need to take a firm, unambiguous, ethical stand to gain the trust of the consumers.
These companies also should be
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Dr Daria Loi, Principal Engineer at Intel
I am a senior technical leader, with a 20+ years industry and academic experience. My goal and passion